Thursday, November 17, 2011

Trunk Shows

Lauren Santo Domingo and Aslaug Magnusdottir, creators of,
 are revolutionizing high fashion e-commerce through their online trunk shows
In the past, designers such as Chanel favored trunk shows

As the cost of the catwalk continues to rise, designers are retreating "back to the basics" by embracing trunk shows. These intimate events allow designers to sell the brand on a more personal level. Prabal Gurung and Jason Wu reported major trunk show success this season through which they generated high volume sales. Designers such as Salvatore Ferragamo and Donna Karen have taken things virtual, streaming live trunk shows online, a strategy that makes the show available to the masses.

In the retail world, Lauren Santo Domingo's and Aslaug Magnusdottir, founders of Moda Operandi, have been using online trunk shows to showcase collections from fashion houses in Milan, Paris, London, and New York, allowing the e-commerce site's members to pre-order designer collections immediately following their debut. Membership is exclusive but well worth it for those who can afford the heavy price tag.

1 comment:

  1. I remember reading about, seems like they are doing really good in the type of market they're in. I read a article that stated their the average transaction on the site was $1800! Maybe I'll get an invite one day!