Tuesday, November 29, 2011

Maison Scotch

My favorite Dutch label, Scotch &Soda, brings feminine/masculine cool to womenswear label through their addition of Maison Scotch. Every look from their Fall/Winter 2011 collection perfected a casual chic flare. The "just rolled out of bed" hair, sultry eyes, and boyish charm denoted a very downtown vibe. It was the perfect blending of Paris meets Williamsburg with a dose of Dutch modernity. Below are some of my favorite looks.



To view the full collection click here.
(All photo's credited to

Thursday, November 17, 2011

Trunk Shows

Lauren Santo Domingo and Aslaug Magnusdottir, creators of,
 are revolutionizing high fashion e-commerce through their online trunk shows
In the past, designers such as Chanel favored trunk shows

As the cost of the catwalk continues to rise, designers are retreating "back to the basics" by embracing trunk shows. These intimate events allow designers to sell the brand on a more personal level. Prabal Gurung and Jason Wu reported major trunk show success this season through which they generated high volume sales. Designers such as Salvatore Ferragamo and Donna Karen have taken things virtual, streaming live trunk shows online, a strategy that makes the show available to the masses.

In the retail world, Lauren Santo Domingo's and Aslaug Magnusdottir, founders of Moda Operandi, have been using online trunk shows to showcase collections from fashion houses in Milan, Paris, London, and New York, allowing the e-commerce site's members to pre-order designer collections immediately following their debut. Membership is exclusive but well worth it for those who can afford the heavy price tag.

Wednesday, November 2, 2011

The "New" Window Shop

Anna Wintour and founder of Net-a-Porter, Natalie Massenet, shop together on their iPad.

September 8, or more commonly known as Fashion's Night Out, was a night dedicated to the industry to celebrate and promote fashion throughout New York City.

During this year's events, Net-A-Porter, a high end online clothing retailer, embraced technology on a whole new level through a pop-up "Window Shop." The concept made available an app that allowed people to shop and win prizes via their smartphones or iPads. Happy shoppers took pictures of their favorite items and the product information (size, color, price, checkout) instantly popped up on their tablets. This smart, easy, and fast retailing method proved brilliant amidst the chaos of the annual event. The Window Shop, or rather the sidewalk in front of it, was packed with people either admiring the new phenomena or happily clicking away on their tablets. Check out the video below for the full effect!

Bravo Net-A-Porter for continuing to be a leading innovator in the modern world of fashion!